Showing posts with label Networking. Show all posts
Showing posts with label Networking. Show all posts

Thursday, 7 August 2014

TOP 10 Social Network Do's And Dont's

TOP 10 Social Network Do's And Dont's

                                                                                                                                                                 
In the age of social network overload, it's easy to forget that one little social media blunder can come back to haunt you. As you meet new people this fall semester, you'll want to navigate the social media world responsibly, and keep your online reputation as clean as possible.

Here are 10 social media etiquette tips to start the school year off right.

1. Don't add everyone in the 'Class of 2018' group:

Join your school's official class group on Facebook. But don't friend request everyone who is a part of the group.

When you enter college or start at a new school, it's a great idea to join the Facebook group created for your graduating class. It's an excellent way to interact with your new peers, find out about orientation events and ask questions like, "Where is the best place to buy used books?"

But it isn't OK to send mass friend requests to every single person in the group. We understand you're excited to make new friends, but this is not the ideal way to go about it. No one wants to be forever known as that creepy person who Facebook-friended everyone before the first day of classes.

2. Connect with your roommate through social media.

It's acceptable to get in touch with your roommate through Facebook — you're eventually going to have to contact each other to arrange what each of you are bringing to your dorm or apartment, anyway.

But don't friend request, add, follow or subscribe to them on every social network all at once. Seeing your name appear in a notification for every account he or she logs into will only make you look like a stalker. Start with Facebook first.

3. Don't post your class schedule:

Posting class schedules can come off as a humble brag, and lets everyone know what your schedule is like for the week. It's better not to post it to your social media accounts.

Some students feel compelled to take screenshots of their class schedules and post them for the world to see. But this could come off as a humble brag to show off how many credits you're signed up for, or how easy your class schedule is.

It's better to be patient and wait until the first day of classes to figure out who your classmates are.

4. Follow your school's resources:
Stay informed about events, updates and more by following your college's social media accounts.

Take a second to support your school's social media accounts by following them on Facebook and Twitter. These accounts can include administrative staffs, department offices, sports teams, student media and other school-related organizations. This is the best way to stay in the loop with campus events, the latest news and more.

5. Refrain from posting every detail about college:

Posting every detail about college. Try to hold back from posting every little detail about college.

Don't obsess over how perfect your school is on social media. We know you're excited, but you don't need to post, tweet or Instagram every single thing you do on campus.

Similarly, excessive posts about your club, fraternity or sorority can be annoying to others. Go ahead and promote a few events every now and then, but people don't need to see a detailed chronology from the moment you joined to now.

6. Don't add your teachers on Facebook:

In college you will probably have some really cool, laid-back professors. No matter how chill your teacher is, don't add him or her on Facebook. It isn't very professional; you probably don't want teachers to see your social media activity anyway. Stick with email.

If you're just dying to friend your teacher, perhaps wait until you know for sure you won't be taking a class with him or her again.

7. Don't post inappropriate pictures:

Keep your online identity clean by making sure there isn't any inappropriate content on your profile.

We know college goes hand-in-hand with partying, but posting photos of you drinking isn't as cool as you think. Remember, you're mostly in college to find a job, and future employers will find a way to view your social media profile.

It's better to be safe than sorry, so stay smart about which photos are posted online. It's a good idea to Google your name to make sure your online presence is clean.

8. Avoid trash talking:

Posting about your messy roommate. Trash talking via social media will make you look immature.
In an overly connected world, posting mean statuses about your smelly roommate or boring teacher can come back to haunt you. One way or another, your roommate or teacher could find out and our guess is that it won't end well. These kinds of posts also look immature, so think twice.

9. Don't post emotionally:

When we are upset or frustrated, we're capable of saying things we later regret. Posting an angry Facebook status or tweet can affect those on the other end. Steer clear of social media when you're feeling down, or take a second to calm down and think before posting.

On that note, when final exams come around, you may notice your News Feed clogged with complaints about how much work your friends have, how many finals they have or how hard their classes are. Everyone in college has a lot of work to do, and trust us, no one wants to hear it. These posts can come off as cries for attention.

10. Make sure your Facebook name is your real name:


If you have some kind of weird or novelty Facebook name, get rid of it. You'll be meeting a ton of new people in school, and it'll be difficult for them to figure out your actual name after meeting you.

Saturday, 2 August 2014

Networking Apps For Smart Phones

7 Must Have Networking Apps



Do you want to build strong relationships around your brand?

Are you using networking apps to connect online?

Networking with the right people can make your brand stronger and more responsive.




1: Leverage Twitter Connections:

SocialBro uses a combination of tweet analytics and content optimization to find the tweets your audience responds to most. It works with your existing social media management platform (e.g., HootSuite) so it’s easy to integrate into your daily routine.

Using SocialBro’s suite of tools, you can create customized direct message (DM) campaigns, figure out the best time to tweet to your customers and more.

You can also see who follows your biggest competitor so you can follow and engage with those users.

Cost: SocialBro is free, but monthly and annual plans are available starting at $13.95/month.

2: Identify Viral Trends and News:

TrendSpottr discovers emerging trends relevant to your audience so you can get the jump on your competitors. You can set up alerts for any keyword, hashtag or topic, as well as find keywords and phrases that have the potential to go viral.

TrendSpottr works seamlessly with HootSuite and Salesforce so you can keep your team in the loop about viral content as well.

This tool also works as a crisis management service, helping you douse the flames before bad news goes viral and leaves a lasting negative impact on your brand.

Cost: TrendSpottr is $4.99/month for HootSuite app integration, and commercial pricing varies.

3: Find New Prospects:

NeedTagger lets you find and follow up with potential customers by tracking the keywords you choose.

There are two ways to set up NeedTagger: via their API or their app called StreamBuilder. Both let you define search words related to your target audience.

StreamBuilder is the easiest option—especially if you’re not comfortable installing an API. With StreamBuilder, you can find customers who are asking about your products, mentioning specific words or phrases or even complaining about your competition.

Cost: NeedTagger offers a 30-day free trial, and paid accounts vary depending on the number of tweets you want to scan.

4: Connect With Influencers:

Zuum works with all major social networks and watches a variety of analytics and reporting to show you what content your customers engage with most. Zuum works with Google Analytics and you can access detailed reports and set up email alerts.

You can also find out which influencers your customers look up to so you can follow them too. When you’ve identified your audience’s preferred influencers, try to partner with them to boost your credibility and improve trust.

Cost: Zuum has both free and paid options. The free version shows the most viral content and top influencers (in general). The fully scalable paid version is $250/month.

5: Monitor Conversations:

Nimble is a combination social media management and networking app. It focuses on building relationships with your contacts, no matter which social network they’re on.

With its proprietary “single view,” you can see all of your past and current conversations with each and every prospect—helping you gather and view details that would typically be spread across a variety of CRM applications.

Nimble lets you tag contacts with specific keywords and set up Stay in Touch reminders to follow up with those leads and contacts.

Cost: Nimble offers a free 14-day trial, after that it’s $15/month.

6: Discover Interesting Content:

ContentGems focuses less on social media and more on content discovery. You choose the topics and ContentGems sends you a curated list of industry news and alerts that you use to get people talking.

Currently, ContentGems monitors over 200,000 news sources, blogs and social media accounts and instantly filters relevant social signals around your defined keywords.

Cost: ContentGems offers a free account. Paid account pricing varies and is based on the number of keywords you want to research.

7: Keep Tabs on Business Reviews:

Reputology is strictly about reputation. For many companies, online reviews on sites like TripAdvisor, Google+ and Yelp are important—a single poor review can upset your customer base and affect your income.

Responding to all customer reviews is integral to managing your reputation. But it’s time-consuming to keep checking certain sites for reviews. That’s where Reputology comes in—it notifies you when someone posts a new review.

When you get an alert, you can easily view the corresponding analytics to find out if the review helped or hurt your traffic. If you like, you can add multiple team members to your account for easier management and faster response time.

Cost: Reputology offers a free version or a paid account is available for $25/month per business location. Custom accounts are available as well.

Over to You

Finding prospects, content trends and managing customer relationships are keys to your success. Unfortunately, too many businesses rely on content management systems to find those things.

Each app I’ve discussed has a specific purpose and tracks a customized target to enable stronger social media networking. I encourage you to combine engagement management tools with your current content tools to build stronger relationships with customers and leads.

What do you think? What are some of your favorite social media apps? How do you engage your audience? Share your thoughts below in the comments!