How & Why to Use social media before making any career move
Social
media is proving to be an important bridge between an employer and its staff as
an increasing percentage of employees are using this medium before making any
career move, says a Kelly Services report.
The advent of online talent communities and online
job boards not only helps companies to find the right talent, it also helps
employees to have more information about their preferred places to work.
Hiring
tools like online talent communities and online job boards help employees make
better decisions and at the same time help employers identify outstanding
talent at a time when many employees may not be actively pursuing a Job change.
"The arrival of digital and online communications has opened up a plethora
of conversations about work and the workplace. Employers now have a number of
avenues to attract the most compelling talent and to convey information about
their businesses as preferred places to work," Kelly Services India &
Malaysia Managing Director Kamal Karanth said.
This
has made it possible to identify and engage passive job seekers who may be open
to the right job at the right time, Karanth added.
According to Kelly Global Workforce Index ( KGWI), social media and online
tools are being used as a vital determinant in deciding job for a potential
candidate.
"With changing mindsets and perceptions, more online talent communities
have sprouted and employees also seen to be more eager now to learn about
company details, workplace, reputation before applying for a job and at the
same time get access to job opportunities along with trusted industry
information," Karanth said.
In the
Financial Services & Insurance Sector 37 per cent of employees have been
part of online talent communities which has become a primary source to exchange
intelligence and share latest industry updates.
Moreover, in the Indian life sciences sector also 65 per cent employees use
social media in making a career or employment decision.
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