Is it true?????

Apple offers 13-15% discount to iPhone 5s: Need to check on this......

Apple is offering record margins to retailers and resellers for its flagship iPhone 5s as it looks to hit the 1 million mark for its smartphones in India in the year ending September, trying to buck the overall slump in expensive handsets that has seen prices being slashed by rival Samsung.

Passed on as trade subsidy by Apple, this amounts to a 13-15 per cent margin, or up to Rs 7,500 of the price of an iPhone 5s, the 16GB version of which is listed at Rs 53,500.

Retailers may pass on some part of this to buyers to bolster demand as sales of highend smartphones dropped for the first time ever in India this year. The margin offered by Apple is much higher than the norm, which is 6-10 per cent.

"There is huge pressure from Apple's Cupertino headquarters on distributors to sell iPhones to trade and reach the 1 million sales mark in India," said a senior executive with a leading trade partner of Apple. "This unprecedented margin is offered to retail .. 

Happy selling retailers....:)