10 ways technology will disrupt existing business practices
Digital technologies will lead to many opportunities, many of which will
be incremental improvements to business processes and customer
interactions. However, the digital future will also contain many
disruptive business opportunities and threats that will be pursued by
aggressive and forward-thinking enterprises. If taken to their full
potential, the disrupters can also lead to major changes in the way
nations trade, how goods and services are taxed, and how companies
manage capital.
Having an overall grasp on how digital can impact
all parts of a business is very important to developing a comprehensive
digital business strategy for CIOs and CDOs. Although most enterprises
won't go this far, here are 10 ways more forward-thinking companies and
governments may choose to go.
10 ways digital will disrupt business practices:
1. Manufacturing
will gain more options to produce goods throughout the supply chain,
instead of just before it - Manufacturing and supply chain have been on a
path toward integration for quite some time This convergence will be
accelerated even further as 3D printing, additive manufacturing and
other digital production technologies potentially turn any channel, node
or partner into an entity capable of manufacturing. Although we can
already manufacture at any node with sufficient investment, digital
technologies bring a flexibility and agility that take this concept to a
new level.
2. Product management will gain the
option of having long, ultrashort and never-ending market life cycles
for the same product - Market demand is the main input that product
managers use to time product life cycles. Manufacturing and distribution
capacity are then allocated based on this timing. However, because of
3D printing's ability to print on demand, product managers gain an
interesting mix of options:
Never-ending market life cyAnchorcle
There is no longer a need to sunset products that can be 3D-printed.
Traditionally, a product reaches a point in its life cycle where it is
no longer economically viable to hold inventory or allocate
manufacturing capacity because of low, sporadic demand. However, 3D
printing changes these economics by making the item printable by anyone
who has purchased the rights and has 3D manufacturing capability. The
market life cycle of these items is potentially indefinite.
Ultrashort market life cycle
3D printing also makes it possible to economically manufacture very
low-quantity runs. Mass customization and limited-edition runs can be
constantly launched.
3. Sourcing goods will go local as the traditional options of "make/buy" and "offshore/onshore" blur - The
way enterprises source finished and semifinished goods will also be
disrupted in the digital future. Sourcing to meet demand starts with two
fundamental decisions: make or buy, and onshore or offshore. These
fundamental decisions are always influenced by the risk profile of
suppliers and the supply base location/proximity to demand/point of use.
The digital future will add new technology options that will blur these
decisions even further (such as 3D printing onsite rather than
importing), especially for items that are simpler to manufacture (think
housewares versus high-tech components).
4. Cash and capital will be conserved in new ways in the digital future - Digital
technologies can be leveraged in ways that help conserve cash. For
example, if inventory can be manufactured on demand (using 3D printing,
for example), then the capital tied up in inventory can be reduced. The
consumable, raw materials used by 3D printers would be the only major
variable cost requiring a capital outlay. And, even then, if the
inventory will be produced by the purchaser (meaning that they print it
on their 3D equipment using their own raw materials), then only minimum
cash is tied into staged raw materials and work in process inventories.
5. New leasing models will use transparency to remove risk - Today,
many closed-end leases are calculated on depreciation schedules that
are more or less based on calendar time and presumed usage. They are
calculated guesses. The internet of things will bring visibility to how
an asset is used - bringing more accuracy to lease arrangements.
6. Lending will gain new ways to assess risk in the unbanked segment, leading to new markets and products - The
unbanked and the underbanked customer segment represents a large, new
market to many consumer industries and financial services institutions..
But the traditional credit and loan products have been the territory of
payday loan companies and gray market sources. New big data and
analytics technologies combined with new loan approaches (look a.
AliLoan) will open up this market to a broader set of financial
institutions.
7. Taxation strategies will need to be adjusted for the digital future - The
success of e-commerce brought the need to revise sales taxation
policies. It was and still is in some countries such an important
regulatory ruling that it creates and destroys competitive advantages.
The digital future will also require the same type of tax policy
considerations. For example, governments should consider if 3D printing
will change the trade balance for certain goods categories (e.g. toys).
8. Workforce planning will include humans, augmented humans and smart machines -
Machines have been replacing human labor since the Industrial Age.
However, as we enter the digital age, a new set of choices start to
emerge with the introduction of smart machines.
9. Customer service will need to provide customers with transparency to everything- As
things, places, people and systems become increasingly connected, the
ability to monitor operations, statuses, service levels and many other
metrics become possible. Customers will know this and demand this from
enterprises. For example, most of us take for granted that we can track a
courier-delivered package throughout its entire delivery trip. Using
digital technologies such as IoT sensors, governments and airports can
share how long the wait time is in their service centers and security
check-in areas. Mall operators and cities can share where parking spots
are available in real time.
10. Loyalty management will expand, since points will be awarded before and after the transaction Why
is it that loyalty points are granted only after we buy the groceries
or take the flight? This is because enterprises recognize and reward
customers' loyalty for the business they just conducted. However, aren't
customers and prospects demonstrating loyalty by pressing the "Like"
button on Facebook or just entering a store to browse? Loyalty is a
characteristic that can be demonstrated by customers and prospects
throughout their entire relationship with an enterprise.
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